Brierley, Sean, 1966-
The advertising handbook
Routledge, 1995
 Buku Referensi
Weinberger, Marc G.
Effective radio advertising
Lexington Books, 1994
 Buku Teks SO
Stansfield, Richard H.
The Dartnell advertising manager`s handbook
The Dartnell Corporation, 1985
 Buku Teks SO
Sundberg Baudot, Barbara
Internasional Advertising Handbook
[Publisher not identified], [Date of publication not identified]
 Buku Teks
Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
 Buku Teks SO