Davis, Martyn P.
The effective use of advertising media : a practical handbook
Business Books, 1985
Buku Teks SO
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
Buku Teks SO
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
Buku Teks SO
Ingram, Andrew
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
Buku Teks SO
Media scene 2002-2003: the official guide to advertising media in Indonesia; Advertising radio cinema, tabloid, outdoor, magazine, internet, newpaper, television
PPIA, 2003
Buku Teks SO