Block, Zenas
Corporate venturing : creating new businesses within the firm
Harvard Business School Press, 1993
 Buku Teks
Abdul Aziz
Strategi corporate branding melalui integrated marketing communications (IMC) di era new media = Analysis corporate branding strategy through integrated marketing communication in the age of new media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Quirke, Bill
Communicating corporate change : a practical guide to communication and corporate strategy
McGraw-Hill, 1996
 Buku Teks
Gardiner, Gareth S.
21st century manager: meeting the challenges opportunities of the new corporate age
Peterso's, 1996
 Buku Teks
Creating social change
edited by Gerald Zaltman, Philip Kotler, Ira Kaufman
Holt, Rinehart and Winston, 1972
 Buku Teks