Dunn, S. Watson
Advertising
Dryden, 1978
Buku Teks
White, Roderick
Advertising
McGraw-Hill, 2000
Buku Teks
White, Roderick
Advertising
McGraww-Hill , 2000
Buku Teks SO
Wells, William D.
Advertising
Prentice-Hall, 2000
Buku Teks
Norris, James S.
Advertising
Prentice-Hall, 1980
Buku Teks