Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
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Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
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Jewler, A. Jerome
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
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Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
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Hotchkiss, George Burton
An Outline of advertising : its philosophy, science, art, and strategy / by George Burton Hotchkiss
Macmillan, 1950
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