Rangkuti, Freddy
Measuring customer satisfaction
Gramedia, 2002
 Buku Teks
Lily Siswani
Membangun kepuasan dan kepercayaan konsumen terhadap penyedia layanan internet ponsel = Building customer satisfaction and trust in mobile internet service provider
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Arivia Tri Dara Yuliestiana
Analisis pengaruh experiential marketing terhadap kepuasan konsumen (studi pada THE GOODS CAFE) = The effect of experiential marketing on customer satisfaction (study in THE GOODS CAFE)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi Membership
Fawaz Imam Subkhi
Pengaruh rebranding terhadap loyalitas pelanggan melalui kepuasan pelanggan (Studi pada konsumen gojek di Jabodetabek) = The Effects of rebranding towards customer loyalty through customer satisfaction (Study Case on Gojek’s Consumers in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Naomi S
Pengaruh experiential marketing terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Restaurant Namaaz Dining = The influence of experiential marketing on customer loyalty through customer satisfaction at Restaurant Namaaz Dining.
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership