Williams, Leonard Aimslie
Industrial marketing management and controls
Elsevier, 1968
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Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
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Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
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The marketing of industrial products
edited by Norman Hart
McGraw-Hill, 1984
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Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
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