Stotlar, David K
Successful sport marketing / David K Stotlar
Brown and Benchmark, 1993
 Buku Teks SO
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks SO
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks SO
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks SO
Thorelli, H.B.
International marketing strategy
Penguin Books, 1973
 Buku Teks SO