Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
 Buku Teks
Strategic marketing cases for 21st century Asia
by John A. Quelch ... [and others]
Prentice-Hall, 2000
 Buku Teks
Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
 Buku Teks