Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Swayne, Linda E.
Cases in strategic marketing
Prentice-Hall International, 1989
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Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
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Hoffman, K. Douglas
Services marketing: concepts, strategies, and​ cases
Cengage Learning, 2017
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Strategic marketing cases for 21st century Asia
by John A. Quelch ... [and others]
Prentice-Hall, 2000
 Buku Teks SO