Herzaky Mahendra Putra
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Kalista Adi Darmawan
Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Tari Ustami
Analisis pengaruh tipe sales promotion dan user experience terhadap purchase intention aplikasi streaming musik = The influence of sale promotion types and user experience on purchase intention of streaming music application
2017
 UI - Skripsi Membership
Dina Kusuma Nagari
Pengaruh promosi penjualan terhadap purchase intention pada jasa transportasi online Grab Indonesia = The effect of sales promotion on purchase intention of online based transportation service Grab Indonesia
2017
 UI - Skripsi Membership
Dedy Budiman
Setiap orang sales harus punya sales script!
Gramedia Pustaka Utama, 2011
 Buku Teks SO