Fauzul Kabiir Achmad
Analisis Pengaruh Experiential Marketing melalui Tourist Satisfaction terhadap Behavioral Intention: studi kasus pada Wisata Bromo Tengger Semeru = Analysis of the Effect of Experiential Marketing through Tourists Satisfaction on Behavioral Intention: a case study on Bromo Tengger Semeru Tourism
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Ayu Rachma Astriaty
Respon emosional customer terhadap karakteristik salesperson dan efeknya terhadap kepercayaan kepada salesperson dan niat beli = Customer emotional response towards salesperson's characteristics and its effect on customer trust with the salesperson and intention to purchase
2017
 UI - Tesis Membership
Kualitas jasa PT Tiga Utama.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Skripsi Membership
Bayu Fazri Kurnia
Pengaruh pengalaman merek, kepercayaan dan kepuasan dalam membangun loyalitas pada pengguna sepeda motor : studi kasus: pengguna sepeda motor Honda wilayah Jabodetabek = The effect of brand experience, trust and satisfaction on building brand loyalty in users motorcycle : case study users of motorcycle Honda in Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
De Bonis, J. Nicholas
Value-based marketing for bottom-line success
McGraw-Hill, 2003
 Buku Teks