Farbey, A.D.
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks SO
Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks SO
Phelps, D.M.
Planning the product/ D.M. Phelps
Ill. Richard D. Irwin, Inc , 1947
 Buku Teks SO
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks SO
Jogi Huxany Fatah
Strategi pertumbuhan produk pada tahap penjualan menurun pada bakpau ming yen = Product growth strategy for declining sales phase of bakpau ming yen / Jogi Huxany Fatah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership