Hawkins, Del I.
Consumer behavior: building marketing strategy
McGraw-Hill, 2010
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Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, albert J. Della Bitta
McGraw-Hill, 1988
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McEnally, Martha
Cases in consumer behavior
Pearson Education, 2002
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Schiffman, Leon G.
Consumer behavior
Pearson Education, Inc., 2007
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Loudon, David L.
Consumer behavior : concepts and applications /​ David L. Loudon, Albert J. Della Bitta
McGraw-hill, 1984
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