Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
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Mowen, John C.
Consumer behavior
Prentice-Hall, 2000
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Schiffman, Leon G.
Consumer behavior
Prentice-Hall International, 2000
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Engel, James F.
Consumer behavior
Dryden Press, 1986
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Hawkins, Del I.
Consumer behavior : building marketing Strategy
Irwin, McGraw-Hill, 2007
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