Vivian, John
The media of mass communication
Pearson, 2011
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Bittner, John R., 1943-
Mass communication: an introduction
Prentice-Hall, 1980
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Wilson, Stan Le Roy
Mass media/mass culture : an introduction
McGraw-Hill, 1995
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Turow, Joseph
Media today: an introduction to mass communication
Routledge, 2009
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Agee, Warren Kendall
Introduction to mass communications
1982
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