MacStravic, Robin E.
Marketing health care
Aspen Publication, 1977
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Fortenberry, John L., Jr.
Cases in health care marketing
Jones & Bartlett Learning, 2011
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Berkowitz, Eric N.
Essentials of health care marketing
Jones & Bartlett Learning, 2017
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Hillestad, Steven G.
Health care marketing plans : from strategy to action
An Aspen Publication, 1991
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Marketing management issues in ambulatory health care
edited by Charles D. Schewe
Haworth Press, 1991
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