Marketing handbook
edited by Michael Rines
Gower in Association with Marketing Magazine, 1981
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Rachman, David J.
Modern marketing
Dryden Press, 1980
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Handbook of business to business marketing
Gary L. Lilien, editor
Edward Elgar, 2012
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Handbook of research in international marketing
Subhash C. Jain, David A. Griffith, editor
Edward Elgar, 2011
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Handbook of Islamic marketing
Ozlem Sandikci, Gillian Rice, editor
Edward Elgar, 2011
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