Wells, William D.
Advertising principles & practice
Prentice-Hall, 1998
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1995
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks SO
Moriarty, Sandra E. [Sandra Ernst]
Advertising and IMC : principles and practice
Pearson, 2012
 Buku Teks SO
Wells, William D.
Advertising : principles and practice
Prentice-Hall, 1988
 Buku Teks SO