Principles of advertising & IMC

Get in game pengaruh kesesuaian produk dan kedekatan penempatannya terhadap proses pemain game pada merek yang terdapat dalam advergame = Get in the game the effects of game product congruity and product placement proximity on game players processing of brands embedded in advergames / Haliman Fajar

Retailing

Copywriting: successful writing for design, advertising, and marketing

How to produce successful advertising (kiat sukses membuat iklan)