Consumer behavior and marketing strategy
 Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
 Buku Teks
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
 Buku Teks
Hawkins, Del I.
Consumer behavior : building marketing strategy
McGaw-Hill, 2010
 Multimedia
Hawkins, Del I.
Consumer behavior : building marketing strategy
McGraw-Hill, Irwin, 2001
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