Peter, J. Paul
Marketing management : knowledge and skills
McGraw-Hill, 2004
Buku Teks SO
Baker, Michael J.
Research for marketing
Macmillan, 1991
Buku Teks SO
Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks SO
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
Buku Teks SO
Silvia Ulfa
Marketing research
PAU-EK-UI, 1991
Buku Teks