Smith, Joan Macfarlance
Interviewing in market and social research J/ oan Macfarlane
Routledge &​ K. Paul, 1972
 Buku Teks SO
Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
 Buku Teks
Telephone surveys in Europe: research and practice
edited by Sabine Hader, Michael Hader and Mike Kuhne
Springer, 2012
 eBooks
Irma Hastarika
Faktor affecting consumers perception on traditional and modern market
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Apriza Megawati
Analisis intelijen pasar terhadap dinamika pasar global bagi PT Timah (Persero) Tbk dalam menjawab tantangan persaingan usaha = Market intelligence analysis agains global market dynamics for PT Timah (Persero) Tbk in business competition challenge
Program Pascasarjana Universitas Indonesia, 2016
 UI - Tesis Membership