Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks SO
Business model innovation: New frontiers and perspectives
Routledge, 2021
 eBooks
Innovation systems in small catching-up economies: new perspectives on practice and policy
edited by Elias G. Carayannis, Urmas Varblane and Tonu Roolaht
Springer, 2012
 eBooks
Kotler, Philip
Marketing moves : a new approach to profits, growth, and renewal
Harvard Business School Press, 2002
 Buku Teks SO
Solikin M. Juhro
New sources of growth: the role of frugal innovation and transformation leadership
Bank Indonesia Insitute, 2019
 Artikel Jurnal