Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1983
 Buku Teks SO
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1996
 Buku Teks SO
Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson education, 2010
 Buku Teks SO
Malhotra, Naresh K.
Marketing research: an applied orientation
Pearson India Education, 2016
 Buku Teks SO
Hanna, Nessim
Consumer behavior : an applied approach
Prentice-Hall, 2001
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