Cheskin, Louis
Why people by : motivation research and its successful application
Liveright, 1959
Buku Teks
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
Buku Teks
Schiffman, Leon G.
Consumer behavior
Pearson, 2015
Buku Teks
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. Macnnis, Rick Pieters
South Western Cengage Learning, 2012
Buku Teks