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Industrial marketing management
Kent, 1982
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Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
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The marketing of industrial products
edited by Norman Hart
McGraw-Hill, 1984
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Bogart, Leo ed
Current controversies in marketing research
Markham Company, 1969
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Alexander, Ralph S.
Industrial marketing
Richard D. Irwin, 1956
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