edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
Buku Teks SO
Kotler, Philip
Pearson, 2016
Buku Teks SO
Kotler, Philip
Pearson, 2016
Buku Teks SO
Kotler, Philip
Prentice-Hall, 2000
Buku Teks
Kotler, Philip
Prentice-Hall, 2003
Buku Teks SO