Spurr, Ian
Business case studies an integrated skills approach Ian Spurr, Jerry Forester and Humphrey Shaw
London Pitman 1987,
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Dunn, Charles James
Case studies in marketing
Macmillan, 1971
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Practice as a marketing tool: four case studies
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Strategic marketing management in Asia: case studies and lessons across industries
edited by Syed Saad Andaleeb, Khalid Hasan
Emerald, 2017
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Sports marketing agreements: legal, fiscal and practical aspects / Ian S. Blackshaw
T.M.C. Asser Press, 2012
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