Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks SO
Keegan, Warren J.
Multinational marketing management
Prentice-Hall of India, 1982
 Buku Teks SO
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks SO
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
 Buku Teks SO
Quelsch, John A.
Sales promotion management
Prentice-Hall, 1989
 Buku Teks SO