Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Aaker, David A.
Strategic market management
John Wiley & Sons, 1984
 Buku Teks
Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Keegan, Warren J.
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks