The marketing of industrial products
edited by Aubrey Wilson
Pan Books, 1972
Buku Teks SO
Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
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Haas, Robert W
Industrial marketing management
Kent, 1982
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Havaldar, Krishna K.
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
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Alexander, Ralph S.
Industrial marketing
Richard D. Irwin, 1956
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