Lamont, Douglas F.
Instructor's manual to accompany: global marketing
Blackwell, 1996
 Buku Referensi
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks SO
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO
Kerin, Roger A.
Marketing
McGraw-Hill, 2003
 Multimedia