Keegan, Warren J.
Multinational marketing management
Prentice-Hall, 1980
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Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
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Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
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Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
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Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
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