Marketing readings: an enrichment of concepts/ Terry T. Ball... (et al.)
Waveland Press, 1979
Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
Buku Teks
Phillips, Charles F.
Marketing
Boston , Houghton Mifflin
Buku Teks