King, William Richard, 1938-
Quantitative analysis for marketing management / William R. King
McGraw-Hill, 1967
 Buku Teks SO
Runyon, Kenneth
The practice of marketing/Kenneth Runyon
Charles E. Merrill Publishing, 1982
 Buku Teks SO
Baker, Kenneth R
Management science an introduction to the use of decision models Kenneth R. Baker and Dean H. Kropp
John Wiley & Sons, 1985
 Buku Teks
Powell, Stephen G.
Management science : the art of modeling with spreadsheets / Stephen G. Powell, Kenneth R. Baker
Wiley , 2014
 Buku Teks
Davis, Kenneth S.
The Cautoinary Scientists Priestley, Lavoisier, and the Foung of Modern Chemistry / Kenneth S. Davis
G.P Putnam`s Sons, 1966
 Buku Teks SO