Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
 Buku Teks SO
Bursk, Edward Collins
Cases in marketing management
Prentice-Hall, 1975
 Buku Teks SO
Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
 Buku Teks SO
Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
 Buku Teks SO
Bernhardt, Kenneth L.
Cases in marketing management
Bussiness Publications, 1985
 Buku Teks SO