See Allo

Dalrymple, Douglas J., author

Marketing management - strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons.

John Wiley and Sons, 1995

Buku Teks

Dalrymple, Douglas J., author

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

John Wiley and Sons, 1983

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Dalrymple, Douglas J., author

Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron.

Chichester : Wiley, Chichester : Wiley

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Luck, David J.

Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.

Prentice-Hall, 1979

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Peter, J. Paul, author

Consumer behavior and marketing strategy / J. Paul Peter

McGraw-Hill, 2005

Buku Teks