Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks SO
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks SO
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
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