Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
Buku Teks
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks
Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
Buku Teks
Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
Buku Teks
Lazo, Hector
Management in marketing : text and cases
McGraw-Hill, 1961
Buku Teks