Rachman, David J.
Modern marketing
Dryden Press, 1980
 Buku Teks
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks
Thorelli, H.B.
International marketing strategy
Penguin Books, 1973
 Buku Teks
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks
Cundiff, Edward W.
Fundamentals of modern marketing
Prentice-Hall of India, 1980
 Buku Teks