Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
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Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
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Guiltinan, Joseph P.
Cases in marketing management
McGraw-Hill, 1991
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Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Lal, Rajiv
Marketing management : text and cases
McGraw-Hill, 2005
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