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Global marketing
Pearson Education , 2015
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin, McGraw-Hill, 1999
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Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill, 2013
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Bradley, Frank
Strategic Marketing
John Wiley & Sons, 2003
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