Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1956
 Buku Teks SO
Alya Nabyla
Laporan pemasaran google glass = Google glass marketing report
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Piirto, Rebecca
Beyond the marketing power mind of psychographics games
American demographics Books, 1992
 Buku Teks SO
Baker, Michael J.
Research for marketing
Macmillan, 1991
 Buku Teks SO
Kress, George
Marketing research
Prentice-Hall, 1988
 Buku Teks SO