Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
 Buku Teks SO
Lamb, Charles W.
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks SO
Lovelock, Christopher H.
Marketing challenges : cases and exercises
McGraw-Hill, 1985
 Buku Teks SO
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks SO
Cravens, David W.
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks SO