Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
Buku Teks SO
Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
Buku Teks SO
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
Buku Teks SO
Aaker, David A.
Marketing research
John Wiley & Sons, 2000
Buku Teks SO
Crisp, Richard D.
Marketing research
McGraw-Hill, 1957
Buku Teks SO