Agnew, Hugh E.
Marketing policies / Hugh E. Agnew and Dale Houghton
McGraw-Hill , 1951
 Buku Teks
Wales, Hugh G.
Changing perspectives in marketing / Hugh G, Wales
The University of Illinois Press , 1951
 Buku Teks
Clark, Fred E.
Readings in marketing / Fred E. Clark
MacMillan Co., 1931
 Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
 Buku Teks
Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
 Buku Teks