Bowring, James R.
Marketing policies for agriculture
Prentice-Hall, 1960
 Buku Teks
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
 Buku Teks SO
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks SO
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
 Buku Teks SO
Kurtz, David L.
Marketing
Dryden Press, 1981
 Buku Teks SO