Brethauer, Dale
New product development and delivery: ensuring successful products through integrated process management
[American Management Association, ], 2002
 eBooks
Ginting, Andreas
Pengembangan saluran distribusi penjualan, komunikasi pemasaran, produk ready to drink dan laporan arus kas pada UMKM vit fresh = Development of distribution channels marketing communication product ready to drink and cash flow statement through smes vit fresh
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Rothberg, Robert R.
Corporate strategy and product innovation
The Free Press, 1981
 Buku Teks SO
Dian Ernawati
Penambahan jalur distribusi, pengembangan produk, dan promosi pada UMKM Moer's snack = Increasing distribution channel product development and promotion of Moer's snack sme
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Moore, William L.
Product planning management: designing and delivering value
McGraw-Hill, 1993
 Buku Teks SO