Hodgetts, Richard M.
International management : culture, strategy and behavior
Irwin, McGraw-Hill, 200
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Luthans, Fred
International management : culture, strategy, and behavior
McGraw-Hill, 2015
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Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
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Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
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Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 2001
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