Koma Untoro
Marketing jasa keuangan di Indonesia: studi kasus pada PT Danareksa
1990
 UI - Tesis Membership
Salmon, Michael
Winning more business in financial services : how to score big with referrals and networking
McGraw-Hill, 2012
 Buku Teks SO
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 2000
 Buku Teks
Nadya Nazneen Adira
Sustainability matters for marketing to deliver a competitive advantage: The Fintech Industry = Pengaruh sustainability dalam marketing untuk memberikan keunggulan kompetitif: Industri Fintech
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Zeithaml, Valarie A.
Services marketing
McGraw-Hill, 1996
 Buku Teks SO