Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks SO
Keegan, Warren J.
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks SO
Markin, Rom J.
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks SO
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
 Buku Teks SO
Haas, Robert W
Industrial marketing management
Kent, 1982
 Buku Teks