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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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Phelps, D. Maynard
Marketing management / by D. Maynard Phelps and J. Howard Westing
Richard D. Irwin. Inc., 1968
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Brierty, Edward G.
Business marketing
Prentice-Hall, 1998
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Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
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