Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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Phelps, D. Maynard
Marketing management / by D. Maynard Phelps and J. Howard Westing
Richard D. Irwin. Inc., 1968
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Kerin, Roger A.
Marketing
The McGraw-Hill, 2003
 Multimedia
Brierty, Edward G.
Business marketing
Prentice-Hall, 1998
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