Simons, Herbert W.
Persuasion: understanding practice and analysis
Randon House, 1976
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Hovland, Carl I.
Communication and persuasion; psychological studies of opinion change
Yale University Press, 1966
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Reardon, Kathleen Kelley
Persuasion : theory and context
Beverly Hills, 1981
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Brown, J.A.C. (James Alexander Campbell), 1911-1964
Techniques of persuasion, from propaganda to brainwashing
Penguin Books , 1972
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Cialdini, Robert B.
The psychology influence of persuasion
Quill, 1993
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